You may have heard the term "taxonomy" thrown around as you began building your DAM program and been confused or lost as to what it meant. Read more below to understand the definition of taxonomies and how to build them.
You may know that your organization needs a healthy, scalable DAM program, but convincing others that the time and money required to build it is worth it can be difficult. We lay out some best practices for building buy-in across the business of the value of DAM.
The process of culling is one that photographers of any skill level are all too familiar with. In a perfect world, every capture is perfectly in focus, our compositions follow every rule to the T, and our subjects never have to blink.
When you hear the term "digital asset", what do you think? Some of us probably think of Bitcoin or a picture on our company's CMS, but digital assets are so much more. Read here to find out the true value of your brand's digital assets.
DAM platforms are very valuable and important if you want to expand and scale your organization's overall DAM program. However, there are activities your team can take to ensure that the people and processes surrounding the platform are prepared.
Nowadays it seems like every platform your team uses to leverage digital content requires different file formats. Managing these requirements without cluttering your DAM system or personal hard drives with many versions of the same file is difficult. Read here to find out the five steps your DAM manager can take to make formatting easy.
Video content is some of the most shared and viewed in today's marketplace. This means that the high-quality video assets in your library are among some of the most valuable. Make sure that you capitalize on this value by implementing a robust DAM program into your business.
What is a Digital Asset Management platform? Take a deeper dive the system that can be the centralized home for all of your digital assets that is protected, customizable, and the central hub of all your creative and content-oriented workflows.
Anyone who has spent an afternoon cleaning out their downloads folder knows that file names matter. Creating a standard convention, applying them, and managing them is complex, though. Learn the best practices for file naming here!
Sharing files is a vital piece of almost every workflow nowadays, especially in the era of remote work. Learn here how to share files securely and effectively no matter what systems you use through DAM processes and best practices.
Consulting for any field can be a large financial and time investment. Make sure that investment is worthwhile by taking a few steps beforehand and identifying the perfect time to bring in third-party expertise.
With branding efforts growing increasingly important to customer engagement and retention, and depending more and more on compelling content, digital asset management practices also grow in importance. Use these resources to optimize your DAM program to ensure a flourishing brand.
Like Hollywood rebooting famous movies, brands consistently update and change their branding, creating tons of different versions of assets. Learn how to manage these versions of files with digital asset management.
With a proper DAM program, there are many built-in lines of defense against off-brand content reaching the marketplace. A formal asset approval process, however, all but guarantees this doesn't happen. Learn how to built that process here.
You may have heard the terms "upstream" and "downstream" when discussing your organization's creative workflows. In this article, we clear the air about what those terms mean and how they relate to the lifecycle of your assets.
Wouldn't it be nice to be able to look at one number to quickly know whether something is wrong with your DAM program? With a DAM health score, you can quickly diagnose issues and deploy resources to fix them. Here's how to build it.
A strong brand identity works wonders for achieving your goals and creating a lasting impact on consumers, but how do you achieve it? Read more to see how to build consistency in your content through digital asset management.
Core values are the secret ingredient that makes everything in your organization run more smoothly, but they don't just apply internally. Consumers want to see and know your core values as well. Learn how DAM can help you identify and communicate your values in an authentic way.
Content marketing builds trust and loyalty in consumers as you consistently provide valuable content that tells your brand's story. Find out how your team can empower these efforts and unify your content to get these efforts off the ground.
Folders are something we all know how to use and manage, but what about a system that doesn't use them? As folderless interfaces and systems gain traction, learn their benefits, challenges, and a few tips for implementing and managing them effectively.
As you go about gaining DAM expertise and knowledge, you'll likely hear about "headless" systems. Rather than try to navigate through technical jargon and confusing language, Stacks makes understanding if this kind of system is right for you.
What is a CMS? What about a PIM? A CRM? All these acronyms can get confusing when discussing how your technology fits together into a cohesive, holistic system. Learn how a healthy DAM program helps you fit all of your systems together and increase efficiency.
Establishing folder structure best practices will help you find the assets you need quickly and efficiently. Today we take a look at the best way to build out a folder structure from scratch and launch it within your organization.
Due to the cost and headache of breaking up with your current tools and methods of managing digital assets, it's worth it to put time into running your organization through "DAM Therapy". Get thoughts out in the open, identify challenges, and create a plan for change.
Just like that ugly, ill-fitting sweater you get for Christmas, DAM systems sometimes sit in the closet unused, despite the time, money, and energy invested in building them. Learn how to motivate your end-users to adopt new and improved systems.
Do you feel alone in your struggles to manage your organization's valuable digital assets? We've got a secret for you: You're not. Find out what the most common issues organizations of all shapes and sizes face and how we've seen them overcome them.