Many of us have tools at our disposal that we aren't even aware of that have the ability to make our professional lives easier. This is especially true of Digital Asset Management (DAM), a field growing daily in relevance and value to organizations. Learn the DAM tools at your disposal here.
Our friends at PhotoShelter took time to ask photographers from across the sports industry their tips and tricks for optimizing their workflows for delivering, finding, and using the digital assets they produce to generate value for their organizations. Read more today!
You may have heard the term "taxonomy" thrown around as you began building your DAM program and been confused or lost as to what it meant. Read more below to understand the definition of taxonomies and how to build them.
Nowadays it seems like every platform your team uses to leverage digital content requires different file formats. Managing these requirements without cluttering your DAM system or personal hard drives with many versions of the same file is difficult. Read here to find out the five steps your DAM manager can take to make formatting easy.
Driving traffic to your website has become a science and full-time job in and of itself. Algorithms change, as does the language your target market uses to search for and find your content. Learn how the principles of digital asset management can help your team gain understanding on how to improve your website's SEO ranking.
Odds are your team has a Content Management System (CMS) that depends on the compelling assets housed in your DAM system. To ensure that assets are consistent and easy to find and use on your website, integrate these two key systems together. The team at Bynder outlines how in this great new article.
Need to gain better control over the objects in your collection and the digital assets related to them? DAM can help! Read here to learn how building a DAM program can enable your archive team to increase efficiency and spend more time doing what they love.
Anyone who has spent an afternoon cleaning out their downloads folder knows that file names matter. Creating a standard convention, applying them, and managing them is complex, though. Learn the best practices for file naming here!
With branding efforts growing increasingly important to customer engagement and retention, and depending more and more on compelling content, digital asset management practices also grow in importance. Use these resources to optimize your DAM program to ensure a flourishing brand.
Like Hollywood rebooting famous movies, brands consistently update and change their branding, creating tons of different versions of assets. Learn how to manage these versions of files with digital asset management.
You may have heard the terms "upstream" and "downstream" when discussing your organization's creative workflows. In this article, we clear the air about what those terms mean and how they relate to the lifecycle of your assets.
Does your brand struggle to produce and find approved content in line with your brand guidelines? A robust and well-managed DAM program can help you enforce guidelines and approve assets, getting compelling content where it needs to go quickly.
Where is the digital asset management space headed? Knowing this could hold the key to planning for the curveballs that may come your way and staying ahead of the curve so you don't have to play catch-up later.
Core values are the secret ingredient that makes everything in your organization run more smoothly, but they don't just apply internally. Consumers want to see and know your core values as well. Learn how DAM can help you identify and communicate your values in an authentic way.
Have you ever wondered what goes into creating a file name that not only contains helpful information but helps to organize your assets the right way? Wonder no longer. Read more to find out the 8 components of an effective file naming convention.
The process of culling is one that photographers of any skill level are all too familiar with. In a perfect world, every capture is perfectly in focus, our compositions follow every rule to the T, and our subjects never have to blink.