The job of creating compelling and on-brand content, consistently, in the correct format, and in a place others can easily find it is often overwhelming to individual creatives. Learn how digital asset management (DAM), its strategies, principles, and best practices can support your creative teams and ensure that content strategy and brand guidelines are easy to follow.
Marketing is hard. Every day, new content is needed on new channels, in new formats, and appealing to new audiences. Juggling all these variables is hard enough without also having to manage the planning, implementation, and governance of a DAM program. Learn how DAM can simplify and enable your marketing efforts today.
How does DAM help your team overcome challenges in real life? What are common struggles that DAM can solve for your brand and its employees? How did some of the world's largest brands use external and internal resources to develop a DAM program that enables growth across the business? Learn how here!
We talk a lot here at Stacks about healthy DAM programs, how to manage and govern them and the assets that live within them. We wanted to take a step back, though, and take a look at what makes up a good, healthy DAM program. Read more about the 4 pillars of DAM architecture here!
Every great organizational program runs on great processes. Digital asset management is no exception. Learn more about the essential processes and workflows that create the foundation of a scalable and effective DAM program.
Many of us have tools at our disposal that we aren't even aware of that have the ability to make our professional lives easier. This is especially true of Digital Asset Management (DAM), a field growing daily in relevance and value to organizations. Learn the DAM tools at your disposal here.
Metadata gets talked about and thrown around and praised a lot in our world today, but what is it? Learn about all the relevant metadata definitions and best practices here.
Each stage of the digital asset lifecycle has its own set of challenges and opportunities. Learn about each stage and what you should be thinking about when planning your DAM program’s workflows and standards.
Finding a DAM platform that fits just right is difficult. Make sure that your team is paying attention as your organization's use of digital assets grows to ensure that your DAM systems are capable of growing with you. Read more for five proactive activities to set your team up for success.
Our partners at PhotoShelter asked 5 unique, beloved brands how they navigated a rebrand to grow their fanbase and drive success. If you or your team is thinking of tuning your branding, read more today to make the most of the opportunity and connect with consumers in a fresh way.
How does our team of creatives, DAM managers, and consultants approach building DAM programs that are successful for the long-term? Why does this work get us out of bed in the morning? Read more about how to facilitate growth through DAM in your organization!
You may have heard the phrases DAM system, DAM platform, and DAM program used interchangeably. At Stacks, all of these things are different, so we went to the trouble of defining all of them for you.
You may have heard the term "taxonomy" thrown around as you began building your DAM program and been confused or lost as to what it meant. Read more below to understand the definition of taxonomies and how to build them.
How does Stacks work with NFL teams and other leagues to optimize gameday workflows and overall DAM programs so that highlights and stunning photos find their way to your feeds as soon as possible?
File types are confusing. Read more about the differences between file types, as well as the nuance of managing these different types of assets to grow your brand.
Nowadays it seems like every platform your team uses to leverage digital content requires different file formats. Managing these requirements without cluttering your DAM system or personal hard drives with many versions of the same file is difficult. Read here to find out the five steps your DAM manager can take to make formatting easy.
Video content is some of the most shared and viewed in today's marketplace. This means that the high-quality video assets in your library are among some of the most valuable. Make sure that you capitalize on this value by implementing a robust DAM program into your business.
Need to gain better control over the objects in your collection and the digital assets related to them? DAM can help! Read here to learn how building a DAM program can enable your archive team to increase efficiency and spend more time doing what they love.
E-commerce is the future of consumer goods brands all over the world, no matter what they sell. Learn how DAM can empower your e-commerce tools, workflows, and platforms.
In sports, content may be king more than any other industry. Learn how to capitalize on the buzz your team creates on the field, ice, or court by putting digital asset management to use.
Anyone who has spent an afternoon cleaning out their downloads folder knows that file names matter. Creating a standard convention, applying them, and managing them is complex, though. Learn the best practices for file naming here!
With branding efforts growing increasingly important to customer engagement and retention, and depending more and more on compelling content, digital asset management practices also grow in importance. Use these resources to optimize your DAM program to ensure a flourishing brand.
Like Hollywood rebooting famous movies, brands consistently update and change their branding, creating tons of different versions of assets. Learn how to manage these versions of files with digital asset management.
Stock images are used by many organizations across a multitude of use cases. They can be expensive and may not fit your brand identity and voice, however. Read how an effective DAM program can lead to reduced usage of stock images and save your brand money.
With a proper DAM program, there are many built-in lines of defense against off-brand content reaching the marketplace. A formal asset approval process, however, all but guarantees this doesn't happen. Learn how to built that process here.
Content marketing builds trust and loyalty in consumers as you consistently provide valuable content that tells your brand's story. Find out how your team can empower these efforts and unify your content to get these efforts off the ground.
Have you ever wondered what goes into creating a file name that not only contains helpful information but helps to organize your assets the right way? Wonder no longer. Read more to find out the 8 components of an effective file naming convention.
Applying keyword tags to your digital assets is vital for the efficiency of your workflows, but takes time, energy, and consistency. To make this process easy on your users and the system easier to manage, implement a controlled vocabulary for your metadata!
Do you know who created your assets, when they created them, when and where you can use them, and how to give the proper credit? Is your team able to quickly know which assets are approved and which aren't? If not, learn how to use your DAM system to get on top of and stay on top of rights management.
Just like that ugly, ill-fitting sweater you get for Christmas, DAM systems sometimes sit in the closet unused, despite the time, money, and energy invested in building them. Learn how to motivate your end-users to adopt new and improved systems.
Do you feel alone in your struggles to manage your organization's valuable digital assets? We've got a secret for you: You're not. Find out what the most common issues organizations of all shapes and sizes face and how we've seen them overcome them.
Establishing folder structure best practices will help you find the assets you need quickly and efficiently. Today we take a look at the best way to build out a folder structure from scratch and launch it within your organization.
