Determining the right type of DAM platform for your organization is vital to your program's overall success. Learn about the advantages and limitations of folderless and folder-based DAM platforms to guide your decision-making in the future!
Ever heard of ChatGPT? If you're reading this on LinkedIn, the answer is yes. In this article, we explore how Generative AI tools like ChatGPT impact the present and future of your DAM program with the help of Aprimo! Learn more today.
With the rise of remote work, the growing importance of marketing the digital assets that drive it, and the amount of other systems assets move between, cloud-based DAM platforms are growing in popularity. Before choosing and implementing a platform, make sure to understand their strengths and weaknesses, as well as best practices for moving from a server-based DAM platform. Learn more today!
One guaranteed way to lose momentum is to have too many priorities. To maintain focus, Stacks has outlined the five core pillars of a healthy DAM program that is effective, efficient, and scalable. Learn more today!
Marketing Communications (MarCom) has quickly become one of the most impactful departments and many organizations with the rise of social channels and digital marketing. Learn how Digital Asset Management (DAM) can integrate your MarCom efforts and strategies and help your organization achieve its goals.
A healthy DAM program consists of people in the right seats, well-thought-out and documented processes, and a platform capable of supporting these people and processes. Stacks consistently works with platforms like Widen, an Acquia company, to guarantee all three of these pillars are in place for brands of all shapes in sizes, maximizing the value of their digital assets.
We all know the headache that moving from one place to another can be. Large-scale DAM migrations can be the same. There are ways to minimize the pain and maximize the return on investment in both moving and migrations, however.
The job of creating compelling and on-brand content, consistently, in the correct format, and in a place others can easily find it is often overwhelming to individual creatives. Learn how digital asset management (DAM), its strategies, principles, and best practices can support your creative teams and ensure that content strategy and brand guidelines are easy to follow.
Marketing is hard. Every day, new content is needed on new channels, in new formats, and appealing to new audiences. Juggling all these variables is hard enough without also having to manage the planning, implementation, and governance of a DAM program. Learn how DAM can simplify and enable your marketing efforts today.
The last thing you and your team want after going through the process of finding or changing to a new DAM platform is a lengthy and labor-intensive implementation and onboarding process. To ensure this doesn't happen, we've outlined 5 steps your team can take before making a buying decision that will make your implementation smoother, no matter what platform you choose. Learn how to save your team time today!
How does DAM help your team overcome challenges in real life? What are common struggles that DAM can solve for your brand and its employees? How did some of the world's largest brands use external and internal resources to develop a DAM program that enables growth across the business? Learn how here!
We talk a lot here at Stacks about healthy DAM programs, how to manage and govern them and the assets that live within them. We wanted to take a step back, though, and take a look at what makes up a good, healthy DAM program. Read more about the 4 pillars of DAM architecture here!
Collecting information and comparing technology vendors can be difficult. That's why many organizations choose to build and issue a formal request-for-proposal, forcing vendors to submit information in the same way to make evaluation easier. Managing a DAM RFP can be difficult, however. Here, we outline a few best practices in this process.
How can you enable your sales team to track and send high-quality, compelling materials to prospective customers in a consistent, standardized, on-brand way? By connecting your Customer Relationship Management (CRM) and Digital Asset Management (DAM) systems! Learn more about these programs and how they work together today.
Producing compelling content is the secret to success in today's market. Managing that content effectively is the key to sustained success. Using that well-managed content to design and build an actionable and attractive website is the secret to achieving your goals today and in the future. Learn how to do all of the above with a well-managed DAM program and CMS.
Marketing Resource Management (MRM) systems are one-stop-shops for all things marketing operations and enablement, but often they are useless without a solid digital asset management (DAM) program serving as the foundation. Learn here what MRMs are and how they can connect with your existing DAM program.
You may have heard of a PIM. You may have heard of a DAM. Other than a collection of letters, what do these acronyms mean? How do they work together to empower your e-commerce efforts? Learn more today.
Many of us have tools at our disposal that we aren't even aware of that have the ability to make our professional lives easier. This is especially true of Digital Asset Management (DAM), a field growing daily in relevance and value to organizations. Learn the DAM tools at your disposal here.
Each stage of the digital asset lifecycle has its own set of challenges and opportunities. Learn about each stage and what you should be thinking about when planning your DAM program’s workflows and standards.
Finding a DAM platform that fits just right is difficult. Make sure that your team is paying attention as your organization's use of digital assets grows to ensure that your DAM systems are capable of growing with you. Read more for five proactive activities to set your team up for success.
How does our team of creatives, DAM managers, and consultants approach building DAM programs that are successful for the long-term? Why does this work get us out of bed in the morning? Read more about how to facilitate growth through DAM in your organization!
IntelligenceBank shows the value a healthy DAM program can provide to teams beyond marketing in this informative blog. Check it out to see which use cases apply to your organization in ways you may not have thought of before.
Nowadays it seems like every platform your team uses to leverage digital content requires different file formats. Managing these requirements without cluttering your DAM system or personal hard drives with many versions of the same file is difficult. Read here to find out the five steps your DAM manager can take to make formatting easy.
Video content is some of the most shared and viewed in today's marketplace. This means that the high-quality video assets in your library are among some of the most valuable. Make sure that you capitalize on this value by implementing a robust DAM program into your business.
In this webinar, we join IntelligenceBank's Suzie Fountain, Customer Success Team Lead, to talk about how to manage your DAM. Maddy Synoground and Andrea Barrera, our DAM Managers, discuss how to plan, set-up and manage your DAM to ensure you are getting the most out of it.
Odds are your team has a Content Management System (CMS) that depends on the compelling assets housed in your DAM system. To ensure that assets are consistent and easy to find and use on your website, integrate these two key systems together. The team at Bynder outlines how in this great new article.
Need to gain better control over the objects in your collection and the digital assets related to them? DAM can help! Read here to learn how building a DAM program can enable your archive team to increase efficiency and spend more time doing what they love.
Ever wished Marie Kondo could gain some digital asset management expertise overnight to help you organize your DAM system? This article aims to be the next most useful thing by applying Kondo's 6 rules for Tidying Up to the world of DAM.
With branding efforts growing increasingly important to customer engagement and retention, and depending more and more on compelling content, digital asset management practices also grow in importance. Use these resources to optimize your DAM program to ensure a flourishing brand.
Like the process of buying, building, placing, and decorating a new bookshelf, planning and building a new DAM system takes preparation. Here are 5 steps to make that process faster and easier on your team.
Product Information Management (PIM) and Digital Asset Management (DAM) systems are vitally important to most organizations. Ensure that your teams and information are unified and working together towards achieving your goals by learning how these two systems integrate seamlessly.
Where do you even begin getting users to use your DAM platform more or optimizing your program to ensure it works well and maximizes the value of your digital assets? These content analytics, available through many DAM platforms, can get you started on that journey.
Does your brand struggle to produce and find approved content in line with your brand guidelines? A robust and well-managed DAM program can help you enforce guidelines and approve assets, getting compelling content where it needs to go quickly.
Where is the digital asset management space headed? Knowing this could hold the key to planning for the curveballs that may come your way and staying ahead of the curve so you don't have to play catch-up later.
If you're someone missing a background in DAM, navigating the sales meetings and demos that come with picking a platform can be difficult. Avoid biting off more than you can chew by reviewing these tips for seeing through the noise.
As you go about gaining DAM expertise and knowledge, you'll likely hear about "headless" systems. Rather than try to navigate through technical jargon and confusing language, Stacks makes understanding if this kind of system is right for you.
What is a CMS? What about a PIM? A CRM? All these acronyms can get confusing when discussing how your technology fits together into a cohesive, holistic system. Learn how a healthy DAM program helps you fit all of your systems together and increase efficiency.
What is a Digital Asset Management platform? Take a deeper dive the system that can be the centralized home for all of your digital assets that is protected, customizable, and the central hub of all your creative and content-oriented workflows.
Establishing folder structure best practices will help you find the assets you need quickly and efficiently. Today we take a look at the best way to build out a folder structure from scratch and launch it within your organization.
DAM platforms are very valuable and important if you want to expand and scale your organization's overall DAM program. However, there are activities your team can take to ensure that the people and processes surrounding the platform are prepared.