A healthy DAM program consists of people in the right seats, well-thought-out and documented processes, and a platform capable of supporting these people and processes. Stacks consistently works with platforms like Widen, an Acquia company, to guarantee all three of these pillars are in place for brands of all shapes in sizes, maximizing the value of their digital assets.
People in any organization, on any team, and running any program need to understand their role in the initiative and the responsibilities they are accountable for. This allows employees freedom and ownership to grow the program and elevate issues that arise. Learn the most critical DAM-related roles today!
Marketing is hard. Every day, new content is needed on new channels, in new formats, and appealing to new audiences. Juggling all these variables is hard enough without also having to manage the planning, implementation, and governance of a DAM program. Learn how DAM can simplify and enable your marketing efforts today.
The last thing you and your team want after going through the process of finding or changing to a new DAM platform is a lengthy and labor-intensive implementation and onboarding process. To ensure this doesn't happen, we've outlined 5 steps your team can take before making a buying decision that will make your implementation smoother, no matter what platform you choose. Learn how to save your team time today!
How does DAM help your team overcome challenges in real life? What are common struggles that DAM can solve for your brand and its employees? How did some of the world's largest brands use external and internal resources to develop a DAM program that enables growth across the business? Learn how here!
We talk a lot here at Stacks about healthy DAM programs, how to manage and govern them and the assets that live within them. We wanted to take a step back, though, and take a look at what makes up a good, healthy DAM program. Read more about the 4 pillars of DAM architecture here!
Collecting information and comparing technology vendors can be difficult. That's why many organizations choose to build and issue a formal request-for-proposal, forcing vendors to submit information in the same way to make evaluation easier. Managing a DAM RFP can be difficult, however. Here, we outline a few best practices in this process.
Every great organizational program runs on great processes. Digital asset management is no exception. Learn more about the essential processes and workflows that create the foundation of a scalable and effective DAM program.
How can you enable your sales team to track and send high-quality, compelling materials to prospective customers in a consistent, standardized, on-brand way? By connecting your Customer Relationship Management (CRM) and Digital Asset Management (DAM) systems! Learn more about these programs and how they work together today.
Producing compelling content is the secret to success in today's market. Managing that content effectively is the key to sustained success. Using that well-managed content to design and build an actionable and attractive website is the secret to achieving your goals today and in the future. Learn how to do all of the above with a well-managed DAM program and CMS.
Marketing Resource Management (MRM) systems are one-stop-shops for all things marketing operations and enablement, but often they are useless without a solid digital asset management (DAM) program serving as the foundation. Learn here what MRMs are and how they can connect with your existing DAM program.
You may have heard of a PIM. You may have heard of a DAM. Other than a collection of letters, what do these acronyms mean? How do they work together to empower your e-commerce efforts? Learn more today.
Many of us have tools at our disposal that we aren't even aware of that have the ability to make our professional lives easier. This is especially true of Digital Asset Management (DAM), a field growing daily in relevance and value to organizations. Learn the DAM tools at your disposal here.
As the importance of digital asset management becomes more and more prevalent across industries and brands, the need for DAM professionals does too. Learn how plan for and hire the perfect fit for the digital asset management role your company has need for using Stacks' best practices for filling your open DAM positions.
Each stage of the digital asset lifecycle has its own set of challenges and opportunities. Learn about each stage and what you should be thinking about when planning your DAM program’s workflows and standards.
Finding a DAM platform that fits just right is difficult. Make sure that your team is paying attention as your organization's use of digital assets grows to ensure that your DAM systems are capable of growing with you. Read more for five proactive activities to set your team up for success.
Our partners at PhotoShelter asked 5 unique, beloved brands how they navigated a rebrand to grow their fanbase and drive success. If you or your team is thinking of tuning your branding, read more today to make the most of the opportunity and connect with consumers in a fresh way.
Our friends at PhotoShelter took time to ask photographers from across the sports industry their tips and tricks for optimizing their workflows for delivering, finding, and using the digital assets they produce to generate value for their organizations. Read more today!
How does our team of creatives, DAM managers, and consultants approach building DAM programs that are successful for the long-term? Why does this work get us out of bed in the morning? Read more about how to facilitate growth through DAM in your organization!
You may have heard the term "taxonomy" thrown around as you began building your DAM program and been confused or lost as to what it meant. Read more below to understand the definition of taxonomies and how to build them.
Nowadays it seems like every platform your team uses to leverage digital content requires different file formats. Managing these requirements without cluttering your DAM system or personal hard drives with many versions of the same file is difficult. Read here to find out the five steps your DAM manager can take to make formatting easy.
Video content is some of the most shared and viewed in today's marketplace. This means that the high-quality video assets in your library are among some of the most valuable. Make sure that you capitalize on this value by implementing a robust DAM program into your business.
In this webinar, we join IntelligenceBank's Suzie Fountain, Customer Success Team Lead, to talk about how to manage your DAM. Maddy Synoground and Andrea Barrera, our DAM Managers, discuss how to plan, set-up and manage your DAM to ensure you are getting the most out of it.
Odds are your team has a Content Management System (CMS) that depends on the compelling assets housed in your DAM system. To ensure that assets are consistent and easy to find and use on your website, integrate these two key systems together. The team at Bynder outlines how in this great new article.
Need to gain better control over the objects in your collection and the digital assets related to them? DAM can help! Read here to learn how building a DAM program can enable your archive team to increase efficiency and spend more time doing what they love.
Anyone who has spent an afternoon cleaning out their downloads folder knows that file names matter. Creating a standard convention, applying them, and managing them is complex, though. Learn the best practices for file naming here!
Ever wished Marie Kondo could gain some digital asset management expertise overnight to help you organize your DAM system? This article aims to be the next most useful thing by applying Kondo's 6 rules for Tidying Up to the world of DAM.
Sharing files is a vital piece of almost every workflow nowadays, especially in the era of remote work. Learn here how to share files securely and effectively no matter what systems you use through DAM processes and best practices.
Consulting for any field can be a large financial and time investment. Make sure that investment is worthwhile by taking a few steps beforehand and identifying the perfect time to bring in third-party expertise.
With branding efforts growing increasingly important to customer engagement and retention, and depending more and more on compelling content, digital asset management practices also grow in importance. Use these resources to optimize your DAM program to ensure a flourishing brand.
Like Hollywood rebooting famous movies, brands consistently update and change their branding, creating tons of different versions of assets. Learn how to manage these versions of files with digital asset management.
Like the process of buying, building, placing, and decorating a new bookshelf, planning and building a new DAM system takes preparation. Here are 5 steps to make that process faster and easier on your team.
With a proper DAM program, there are many built-in lines of defense against off-brand content reaching the marketplace. A formal asset approval process, however, all but guarantees this doesn't happen. Learn how to built that process here.
You may have heard the terms "upstream" and "downstream" when discussing your organization's creative workflows. In this article, we clear the air about what those terms mean and how they relate to the lifecycle of your assets.
Wouldn't it be nice to be able to look at one number to quickly know whether something is wrong with your DAM program? With a DAM health score, you can quickly diagnose issues and deploy resources to fix them. Here's how to build it.
Does your brand struggle to produce and find approved content in line with your brand guidelines? A robust and well-managed DAM program can help you enforce guidelines and approve assets, getting compelling content where it needs to go quickly.
A strong brand identity works wonders for achieving your goals and creating a lasting impact on consumers, but how do you achieve it? Read more to see how to build consistency in your content through digital asset management.
Content marketing builds trust and loyalty in consumers as you consistently provide valuable content that tells your brand's story. Find out how your team can empower these efforts and unify your content to get these efforts off the ground.
Your brand is one of the most valuable assets you have as an organization. Ensuring your content is compelling, consistent, and represents your brand well in the marketplace is vital to growing your business and connecting with your consumers, and that's where digital asset management can empower your brand.
Folders are something we all know how to use and manage, but what about a system that doesn't use them? As folderless interfaces and systems gain traction, learn their benefits, challenges, and a few tips for implementing and managing them effectively.
What is a CMS? What about a PIM? A CRM? All these acronyms can get confusing when discussing how your technology fits together into a cohesive, holistic system. Learn how a healthy DAM program helps you fit all of your systems together and increase efficiency.
Applying keyword tags to your digital assets is vital for the efficiency of your workflows, but takes time, energy, and consistency. To make this process easy on your users and the system easier to manage, implement a controlled vocabulary for your metadata!
Due to the cost and headache of breaking up with your current tools and methods of managing digital assets, it's worth it to put time into running your organization through "DAM Therapy". Get thoughts out in the open, identify challenges, and create a plan for change.
Are you relying on technology designed for communication or project management to handle digital asset management duties? Odds are it's slowing you down. Learn how a scalable DAM program can save your creative team precious time.
Do you feel alone in your struggles to manage your organization's valuable digital assets? We've got a secret for you: You're not. Find out what the most common issues organizations of all shapes and sizes face and how we've seen them overcome them.
What is a Digital Asset Management platform? Take a deeper dive the system that can be the centralized home for all of your digital assets that is protected, customizable, and the central hub of all your creative and content-oriented workflows.
Establishing folder structure best practices will help you find the assets you need quickly and efficiently. Today we take a look at the best way to build out a folder structure from scratch and launch it within your organization.
When you hear the term "digital asset", what do you think? Some of us probably think of Bitcoin or a picture on our company's CMS, but digital assets are so much more. Read here to find out the true value of your brand's digital assets.