Determining the right type of DAM platform for your organization is vital to your program's overall success. Learn about the advantages and limitations of folderless and folder-based DAM platforms to guide your decision-making in the future!
You've likely heard of metadata. If you have, you may have heard people talk about different kinds of metadata such as embedded and custom metadata. In order to effectively manage your digital assets and scale your DAM program, understanding the differences is vital. Learn more here!
Excel is one of the most powerful tools in the business world. DAM is one of the important programs in any organization. What if you could use one to make the other more powerful and efficient? Learn how to do just that today!
When we say "digital assets" many immediately think of photos, videos, and graphics, but what about the docs, sheets, and slides that you use every day? Learn today how to implement DAM best practices and standards in Google Drive.
If you want to get better at a sport, you likely get in the gym and work out, practice, and train. In order to train properly, however, you need to know the right drills and exercises to do. In the same way, improving your DAM program requires knowing what special projects are worth the time. Find out here!
With the rise of remote work, the growing importance of marketing the digital assets that drive it, and the amount of other systems assets move between, cloud-based DAM platforms are growing in popularity. Before choosing and implementing a platform, make sure to understand their strengths and weaknesses, as well as best practices for moving from a server-based DAM platform. Learn more today!
Often, digital assets and other data are decentralized, meaning they are spread across the organization, dependent on employee's memories to ensure they don't get lost. Centralizing your assets can save time, money, and increase the value of these assets to your organization. Learn how to gather your assets into a single source of truth today!
AI algorithms can help to complement human efforts by providing consistency, speed, and scalability to the process of tagging digital assets. When your DAM program embraces human intelligence married with artificial intelligence you can create a magical, cost-effective combination. This can be extremely fruitful to your DAM program as long as you understand the strengths and weaknesses of both approaches.
We all know the headache that moving from one place to another can be. Large-scale DAM migrations can be the same. There are ways to minimize the pain and maximize the return on investment in both moving and migrations, however.
Large-scale file migrations are one of the biggest headaches your organization could possibly face. They are also inevitable for almost any business in today's content-driven world. Given both of these things, how should you navigate these headaches to minimize risk and maximize ROI?
People in any organization, on any team, and running any program need to understand their role in the initiative and the responsibilities they are accountable for. This allows employees freedom and ownership to grow the program and elevate issues that arise. Learn the most critical DAM-related roles today!
How does DAM help your team overcome challenges in real life? What are common struggles that DAM can solve for your brand and its employees? How did some of the world's largest brands use external and internal resources to develop a DAM program that enables growth across the business? Learn how here!
Collecting information and comparing technology vendors can be difficult. That's why many organizations choose to build and issue a formal request-for-proposal, forcing vendors to submit information in the same way to make evaluation easier. Managing a DAM RFP can be difficult, however. Here, we outline a few best practices in this process.
Every great organizational program runs on great processes. Digital asset management is no exception. Learn more about the essential processes and workflows that create the foundation of a scalable and effective DAM program.
How can you enable your sales team to track and send high-quality, compelling materials to prospective customers in a consistent, standardized, on-brand way? By connecting your Customer Relationship Management (CRM) and Digital Asset Management (DAM) systems! Learn more about these programs and how they work together today.
Producing compelling content is the secret to success in today's market. Managing that content effectively is the key to sustained success. Using that well-managed content to design and build an actionable and attractive website is the secret to achieving your goals today and in the future. Learn how to do all of the above with a well-managed DAM program and CMS.
Marketing Resource Management (MRM) systems are one-stop-shops for all things marketing operations and enablement, but often they are useless without a solid digital asset management (DAM) program serving as the foundation. Learn here what MRMs are and how they can connect with your existing DAM program.
Metadata gets talked about and thrown around and praised a lot in our world today, but what is it? Learn about all the relevant metadata definitions and best practices here.
With the ever-changing state of the job market and the rise of digital asset management's value to many organizations, finding the right digital asset management (DAM) job, applying, and getting an offer is difficult. Stacks works with brands big and small that with needs in this area and offers a few ideas for making yourself stand out in the process.
Remote work isn't going anywhere. Employers and employees alike have experienced the freedom and flexibility it offers now that technology has made the dream a reality. Supporting a remote workforce isn't without its challenges, however, for individuals and organizations alike. Read more to learn what the future may hold and begin preparing your organization to face what comes next.
As the importance of digital asset management becomes more and more prevalent across industries and brands, the need for DAM professionals does too. Learn how plan for and hire the perfect fit for the digital asset management role your company has need for using Stacks' best practices for filling your open DAM positions.
As all of us have continued to navigate the implications of the COVID-19 pandemic on our world, one thing has become clear: authentic, meaningful storytelling is what our world needs most from individuals and brands alike. Our partners at PhotoShelter spoke with several brands about how they took this lesson to heart as they sought to share their mission and the stories of the humans behind their brands with the world. Read more to learn how authentic, human-first, meaningful storytelling allows you to make genuine connections with consumers and other brands.
Each stage of the digital asset lifecycle has its own set of challenges and opportunities. Learn about each stage and what you should be thinking about when planning your DAM program’s workflows and standards.
Our friends at PhotoShelter took time to ask photographers from across the sports industry their tips and tricks for optimizing their workflows for delivering, finding, and using the digital assets they produce to generate value for their organizations. Read more today!
How does our team of creatives, DAM managers, and consultants approach building DAM programs that are successful for the long-term? Why does this work get us out of bed in the morning? Read more about how to facilitate growth through DAM in your organization!
IntelligenceBank shows the value a healthy DAM program can provide to teams beyond marketing in this informative blog. Check it out to see which use cases apply to your organization in ways you may not have thought of before.
You may have heard the term "taxonomy" thrown around as you began building your DAM program and been confused or lost as to what it meant. Read more below to understand the definition of taxonomies and how to build them.
You may know the baseline metrics that make up the health score of a DAM program, but do you know your organization's unique DAM needs? Are you managing your DAM in a proactive or reactive way?
You may know that your organization needs a healthy, scalable DAM program, but convincing others that the time and money required to build it is worth it can be difficult. We lay out some best practices for building buy-in across the business of the value of DAM.
File types are confusing. Read more about the differences between file types, as well as the nuance of managing these different types of assets to grow your brand.
Video content is some of the most shared and viewed in today's marketplace. This means that the high-quality video assets in your library are among some of the most valuable. Make sure that you capitalize on this value by implementing a robust DAM program into your business.
Driving traffic to your website has become a science and full-time job in and of itself. Algorithms change, as does the language your target market uses to search for and find your content. Learn how the principles of digital asset management can help your team gain understanding on how to improve your website's SEO ranking.
In this webinar, we join IntelligenceBank's Suzie Fountain, Customer Success Team Lead, to talk about how to manage your DAM. Maddy Synoground and Andrea Barrera, our DAM Managers, discuss how to plan, set-up and manage your DAM to ensure you are getting the most out of it.
Need to gain better control over the objects in your collection and the digital assets related to them? DAM can help! Read here to learn how building a DAM program can enable your archive team to increase efficiency and spend more time doing what they love.
E-commerce is the future of consumer goods brands all over the world, no matter what they sell. Learn how DAM can empower your e-commerce tools, workflows, and platforms.
In sports, content may be king more than any other industry. Learn how to capitalize on the buzz your team creates on the field, ice, or court by putting digital asset management to use.
Anyone who has spent an afternoon cleaning out their downloads folder knows that file names matter. Creating a standard convention, applying them, and managing them is complex, though. Learn the best practices for file naming here!
Ever wished Marie Kondo could gain some digital asset management expertise overnight to help you organize your DAM system? This article aims to be the next most useful thing by applying Kondo's 6 rules for Tidying Up to the world of DAM.
Sharing files is a vital piece of almost every workflow nowadays, especially in the era of remote work. Learn here how to share files securely and effectively no matter what systems you use through DAM processes and best practices.
Consulting for any field can be a large financial and time investment. Make sure that investment is worthwhile by taking a few steps beforehand and identifying the perfect time to bring in third-party expertise.
With branding efforts growing increasingly important to customer engagement and retention, and depending more and more on compelling content, digital asset management practices also grow in importance. Use these resources to optimize your DAM program to ensure a flourishing brand.
Like the process of buying, building, placing, and decorating a new bookshelf, planning and building a new DAM system takes preparation. Here are 5 steps to make that process faster and easier on your team.
Product Information Management (PIM) and Digital Asset Management (DAM) systems are vitally important to most organizations. Ensure that your teams and information are unified and working together towards achieving your goals by learning how these two systems integrate seamlessly.
Stock images are used by many organizations across a multitude of use cases. They can be expensive and may not fit your brand identity and voice, however. Read how an effective DAM program can lead to reduced usage of stock images and save your brand money.
With a proper DAM program, there are many built-in lines of defense against off-brand content reaching the marketplace. A formal asset approval process, however, all but guarantees this doesn't happen. Learn how to built that process here.
Where do you even begin getting users to use your DAM platform more or optimizing your program to ensure it works well and maximizes the value of your digital assets? These content analytics, available through many DAM platforms, can get you started on that journey.
You may have heard the terms "upstream" and "downstream" when discussing your organization's creative workflows. In this article, we clear the air about what those terms mean and how they relate to the lifecycle of your assets.
Wouldn't it be nice to be able to look at one number to quickly know whether something is wrong with your DAM program? With a DAM health score, you can quickly diagnose issues and deploy resources to fix them. Here's how to build it.
Stories are great ways to identify how we can solve our own problems, as well as bring some much-needed cheer to the office. Read how Santa's elves used DAM to save Christmas this past year.
Folders are something we all know how to use and manage, but what about a system that doesn't use them? As folderless interfaces and systems gain traction, learn their benefits, challenges, and a few tips for implementing and managing them effectively.
Why you should invest in a DAM? A properly developed and maintained DAM program can save your organization time and money through various efficiencies and risk elimination.
Have you ever wondered what goes into creating a file name that not only contains helpful information but helps to organize your assets the right way? Wonder no longer. Read more to find out the 8 components of an effective file naming convention.
Applying keyword tags to your digital assets is vital for the efficiency of your workflows, but takes time, energy, and consistency. To make this process easy on your users and the system easier to manage, implement a controlled vocabulary for your metadata!
Are you relying on technology designed for communication or project management to handle digital asset management duties? Odds are it's slowing you down. Learn how a scalable DAM program can save your creative team precious time.
Unorganized files can be overwhelming. A few small steps can bring calm to a chaotic mountain of digital content and help your brand successfully start a DAM Program.
Metadata is a buzzword being thrown around the business world, but do you know how to deploy it the right way? We provide 5 metadata best practices for using the tool to its greatest value.
Photos are the only kind of digital asset that needs proper management. Before you implement a DAM system, think through all the kinds of assets that could benefit from improved management.
When your team agrees on the most important boxes your DAM platform needs to check, the evaluation process becomes far easier. Read our top 10 most important criteria when evaluating a DAM platform.
Do you feel alone in your struggles to manage your organization's valuable digital assets? We've got a secret for you: You're not. Find out what the most common issues organizations of all shapes and sizes face and how we've seen them overcome them.
The process of culling is one that photographers of any skill level are all too familiar with. In a perfect world, every capture is perfectly in focus, our compositions follow every rule to the T, and our subjects never have to blink.
