What is uploading?

Sometimes called “ingestion” by digital asset management professionals, uploading is the process of pushing new content into the DAM. While this concept may seem simple, the process also involved the enrichment of assets with metadata, renaming them, organizing them into the appropriate folders, and setting permissions around those folders.

Along with these steps, internal communication around uploads are key, as some teams may be waiting for specific content to become available. Sometimes, creating automated notifications around uploads can save your team time. Internally, outlining your upload or ingestion process and communication is vital to a healthy and unified DAM program.