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Technology

Exploring the Pros and Cons: Folder-Based and Folderless DAM Platforms

Determining the right type of DAM platform for your organization is vital to your program's overall success. Learn about the advantages and limitations of folderless and folder-based DAM platforms to guide your decision-making in the future!
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Consumer's Guide Part 6: Next Steps to Implement DAM

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Consumer's Guide Part 5: DAM Platform Evaluation Criteria

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Consumer's Guide Part 4: The Search Process

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Consumer's Guide Part 3: The Pre-Search Process

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The Consumer's Guide to Choosing a DAM Platform

Technology

How Generative AI Impacts the Present and Future of Your DAM Program

Ever heard of ChatGPT? If you're reading this on LinkedIn, the answer is yes. In this article, we explore how Generative AI tools like ChatGPT impact the present and future of your DAM program with the help of Aprimo! Learn more today.
Technology

Using Microsoft Excel to Empower Your DAM Program

Excel is one of the most powerful tools in the business world. DAM is one of the important programs in any organization. What if you could use one to make the other more powerful and efficient? Learn how to do just that today!
Technology

How to Implement DAM Best Practices in Google Drive

When we say "digital assets" many immediately think of photos, videos, and graphics, but what about the docs, sheets, and slides that you use every day? Learn today how to implement DAM best practices and standards in Google Drive.
Technology

The Benefits of Implementing a Cloud-Based Digital Asset Management Solution

With the rise of remote work, the growing importance of marketing the digital assets that drive it, and the amount of other systems assets move between, cloud-based DAM platforms are growing in popularity. Before choosing and implementing a platform, make sure to understand their strengths and weaknesses, as well as best practices for moving from a server-based DAM platform. Learn more today!
Technology

Can AI Do That For Us?

AI algorithms can help to complement human efforts by providing consistency, speed, and scalability to the process of tagging digital assets. When your DAM program embraces human intelligence married with artificial intelligence you can create a magical, cost-effective combination. This can be extremely fruitful to your DAM program as long as you understand the strengths and weaknesses of both approaches.
Technology

Defining Your Tech Stack: What is a CRM?

How can you enable your sales team to track and send high-quality, compelling materials to prospective customers in a consistent, standardized, on-brand way? By connecting your Customer Relationship Management (CRM) and Digital Asset Management (DAM) systems! Learn more about these programs and how they work together today.
Technology

Defining Your Tech Stack: What is a CMS?

Producing compelling content is the secret to success in today's market. Managing that content effectively is the key to sustained success. Using that well-managed content to design and build an actionable and attractive website is the secret to achieving your goals today and in the future. Learn how to do all of the above with a well-managed DAM program and CMS.
Technology

Defining Your Tech Stack: What is an MRM?

Marketing Resource Management (MRM) systems are one-stop-shops for all things marketing operations and enablement, but often they are useless without a solid digital asset management (DAM) program serving as the foundation. Learn here what MRMs are and how they can connect with your existing DAM program.
Technology

Defining Your Tech Stack: What is a PIM?

You may have heard of a PIM. You may have heard of a DAM. Other than a collection of letters, what do these acronyms mean? How do they work together to empower your e-commerce efforts? Learn more today.
Technology

Optimizing SEO with Digital Asset Management: Tips and Tricks

Driving traffic to your website has become a science and full-time job in and of itself. Algorithms change, as does the language your target market uses to search for and find your content. Learn how the principles of digital asset management can help your team gain understanding on how to improve your website's SEO ranking.
Technology

Digital Asset Management for E-commerce: Boosting Sales and Efficiency

E-commerce is the future of consumer goods brands all over the world, no matter what they sell. Learn how DAM can empower your e-commerce tools, workflows, and platforms.
Technology

How Your Digital Asset Management and Product Information Management Systems Work Together

Product Information Management (PIM) and Digital Asset Management (DAM) systems are vitally important to most organizations. Ensure that your teams and information are unified and working together towards achieving your goals by learning how these two systems integrate seamlessly.
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Future Trends in Digital Asset Management: What to Expect

Where is the digital asset management space headed? Knowing this could hold the key to planning for the curveballs that may come your way and staying ahead of the curve so you don't have to play catch-up later.
Technology

5 Tips for Managing a Folderless DAM Effectively

Folders are something we all know how to use and manage, but what about a system that doesn't use them? As folderless interfaces and systems gain traction, learn their benefits, challenges, and a few tips for implementing and managing them effectively.
Technology

What’s a “Headless” DAM and Is It Right for My Organization?

As you go about gaining DAM expertise and knowledge, you'll likely hear about "headless" systems. Rather than try to navigate through technical jargon and confusing language, Stacks makes understanding if this kind of system is right for you.
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What is a DAM, PIM, CMS, CRM, & MRM and How Do They Fit Together?

What is a CMS? What about a PIM? A CRM? All these acronyms can get confusing when discussing how your technology fits together into a cohesive, holistic system. Learn how a healthy DAM program helps you fit all of your systems together and increase efficiency.
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What is a DAM Platform?

What is a Digital Asset Management platform? Take a deeper dive the system that can be the centralized home for all of your digital assets that is protected, customizable, and the central hub of all your creative and content-oriented workflows.
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The Role of Artificial Intelligence in Digital Asset Management

In digital asset management, the Artificial Intelligence vs Humans debate continues to gather steam as the machines get smarter and smarter.
Technology

Comparing Cloud-Based and On-Premise DAM Software

When beginning a journey into the world of DAM, determine whether a cloud-based or on-premise system is right for your team.