Marketing is hard. Every day, new content is needed on new channels, in new formats, and appealing to new audiences. Juggling all these variables is hard enough without also having to manage the planning, implementation, and governance of a DAM program. Learn how DAM can simplify and enable your marketing efforts today.
We talk a lot here at Stacks about healthy DAM programs, how to manage and govern them and the assets that live within them. We wanted to take a step back, though, and take a look at what makes up a good, healthy DAM program. Read more about the 4 pillars of DAM architecture here!
Every great organizational program runs on great processes. Digital asset management is no exception. Learn more about the essential processes and workflows that create the foundation of a scalable and effective DAM program.
Many of us have tools at our disposal that we aren't even aware of that have the ability to make our professional lives easier. This is especially true of Digital Asset Management (DAM), a field growing daily in relevance and value to organizations. Learn the DAM tools at your disposal here.
Each stage of the digital asset lifecycle has its own set of challenges and opportunities. Learn about each stage and what you should be thinking about when planning your DAM program’s workflows and standards.
You may have heard the term "taxonomy" thrown around as you began building your DAM program and been confused or lost as to what it meant. Read more below to understand the definition of taxonomies and how to build them.
Need to gain better control over the objects in your collection and the digital assets related to them? DAM can help! Read here to learn how building a DAM program can enable your archive team to increase efficiency and spend more time doing what they love.
You may have heard the terms "upstream" and "downstream" when discussing your organization's creative workflows. In this article, we clear the air about what those terms mean and how they relate to the lifecycle of your assets.
Wouldn't it be nice to be able to look at one number to quickly know whether something is wrong with your DAM program? With a DAM health score, you can quickly diagnose issues and deploy resources to fix them. Here's how to build it.
If you're someone missing a background in DAM, navigating the sales meetings and demos that come with picking a platform can be difficult. Avoid biting off more than you can chew by reviewing these tips for seeing through the noise.
Have you ever wondered what goes into creating a file name that not only contains helpful information but helps to organize your assets the right way? Wonder no longer. Read more to find out the 8 components of an effective file naming convention.
Applying keyword tags to your digital assets is vital for the efficiency of your workflows, but takes time, energy, and consistency. To make this process easy on your users and the system easier to manage, implement a controlled vocabulary for your metadata!
Do you feel alone in your struggles to manage your organization's valuable digital assets? We've got a secret for you: You're not. Find out what the most common issues organizations of all shapes and sizes face and how we've seen them overcome them.
When you hear the term "digital asset", what do you think? Some of us probably think of Bitcoin or a picture on our company's CMS, but digital assets are so much more. Read here to find out the true value of your brand's digital assets.
DAM platforms are very valuable and important if you want to expand and scale your organization's overall DAM program. However, there are activities your team can take to ensure that the people and processes surrounding the platform are prepared.