If you've ever moved from one house or apartment to another, you know how exhausting, time-consuming, tedious, and methodical the process can be. Moving is exciting and provides plenty of opportunities for you and your family, but it can also introduce risks like broken furniture, lost valuables, and unforeseen expenses. All this is true not only of physically moving, but also of the process of moving from one digital asset management (DAM) system to another.

Because of the risk, opportunity, and sheer workload provided by this moving process (what we will refer to as "migrations"), our experienced team of DAM Directors, Managers, and Librarians aim to support your team from afar by putting their expertise in one place. The Stacks Proven Migration Process will cover each major step your team must take to successfully move into your new DAM system and make it into a home your employees will adopt and enjoy using.

Opportunities and Risks of DAM Migrations

As we said earlier, any moving situation poses opportunity for growth as well as risk to the existing system's assets, workflows, and personnel. Before beginning the migration process, make sure to be aware of what you stand to gain and lose as a result.

Opportunities of DAM Migrations

Why do people decide to move from one house to another? It may be for more space to allow for a bigger family, an additional feature that the old house didn't or couldn't have, finding a better school district for the kids, or to relocate for a new career. Many of these reasons are similar to the opportunities presented by DAM migrations. Below, our team listed what your organization can gain from switching platforms.

  • Access features available through new DAM platform
  • Develop integrations with other existing systems
  • Update workflows and DAM standards to reflect organizational goals and initiatives
  • Train and educate end-users to increase likelihood of adoption
  • Archive out-of-date or off-brand digital assets
  • Add end-users and update permissions to safeguard assets

Risks of DAM Migrations

Many of us have heard or experienced horror stories around moving. Maybe your couch was broken on its way from one house to another or your dishes were cracked by the movers or you discovered a major issue with the new home after moving in. These kinds of risks also exist for DAM migrations. Our team identified the biggest and most common risks below.

  • Increased costs of DAM program
  • Disorganized migrated assets 
  • Inadequate training leading to adoption issues
  • Key assets inaccessible during platform transition
  • Loss of assets and/or custom metadata
  • Unforeseen costs and onboarding/implementation fees

Stacks' Proven Migration Process

Step 1: Discovery

Scope the project and identify priorities

Step 2: Planning

Create a timeline, budget, and roadmap

Step 3: Preparation

Establish and document standards and processes

Step 4: Execution

Migrate assets and metadata

Step 5: Validation

Quality control and user feedback

Step 6: Launch

Onboard and train end-users

Next Steps after Launch

Continue to grow your program

May 24, 2023
Planning and Strategy

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